Topic: Doubleclick

Topic: Doubleclick

Google In Bidding To Buy DoubleClick

A number of readers clued us to the latest development in the saga of te sale of DoubleClick: Google has thrown its hat into the ring against Microsoft and (reportedly) Yahoo and AOL. Most of the stories quote a Wall Street Journal piece that is only available to subscribers. Google's entry into the bidding may boost the price for the remaining pieces of DoubleClick (parts of the company having already been sold off) to $2 billion, twice what its current owners paid for the whole thing. Some reports speculate that this figure could give Microsoft pause.

Topic: Google on TV

Topic: Google on TV

Google TV Ads - Here They Come

Google is officially breaking into TV. In an announcement today, the big G said that it’s partnering with EchoStar to sell and select some of the ads shown to the company’s 13.1 million satellite TV subscribers.

This isn’t quite AdSense for TV, but ads will be targeted by demographic groups, regions and programs. What’s more, advertisers will use the AdWords interface to bid on spots. So as an advertiser, you can upload a TV ad, select the time of day and channel, and target your ad based on the show’s demographics. Google, meanwhile, will gather viewing data from set-top boxes.

E*Trade Financial and 1-800-Flowers are the among the advertisers that have already signed up, says CNet, which provides more coverage. Also note that while advertisers currently create their own ads, Google is working on a marketplace that will connect ad agencies with advertisers - a challenger to SpotRunner.

Not a social play, you might think, but don’t forget that Google may already own the TV network of the future: YouTube.

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